By Paolo Baldi, Uwe Hasebrink
European media is experiencing a paradoxical type of development: as media retailers surge and new applied sciences increase, significant broadcasting businesses are consolidating like by no means prior to. In Broadcasters and voters in Europe, an esteemed workforce of participants examine what this paradox may well suggest for the eu neighborhood. Are broadcasting audiences larger educated than they have been two decades in the past? and the way has the appearance of the eu Union replaced media practices? This crucial quantity explores a brand new media international within the context of a continent in flux.
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Extra info for Broadcasters and Citizens in Europe: Trends in Media Accountability and Viewer Participation
Consumerism, she states (with regret), stops “short at representation instead of moving on to embrace participation” (Potter 1988: 157). UK television viewers can represent their interests to UK broadcasters a variety of ways (and broadcasters vary in their responsiveness to viewers). But these relationships remain within the realm of representation rather than moving into the realm of participation signalled by Potter. Together with Zoe Sujon, I have summarised established UK arrangements in a table using the five criteria identified by Potter (1988) to assess the adequacy of mechanisms for consumers to represent and realise their interests.
3. ” (1988: 149). She finds that both the public and private sectors are imperfectly responsive to consumers. Potter observes that producers, rather than consumers, in both sectors hold power. Potter considers how far (and concludes that it’s often not very far) five basic principles of consumer interest are realised in public sector provision of goods and services. 10 Potter acknowledges that the notion of “consumer as customer is clearly inadequate” and that there are differences between “issues that affect people as consumers, and those that affect them in other roles, notably as citizens” (Potter 1988: 156).
The BBC Governors’ statement that they “agree with the points made by the Broadcasting Councils that elections would not be an appropriate mechanism for selecting their members” (BBC 2005: 59) is a case in point. However, the BBC has proposed (BBC 2004: around 131) to strengthen the institutional forms through which viewers and listeners can express their “voice”. The BBC lacks the institutional forms of either joint stock companies (shareholders’ meetings, election of directors, reporting requirements defined by stock exchanges and financial regulators) or democratic politics (notably the election of representatives) through which, in other institutional contexts, “voice” can be expressed.
Broadcasters and Citizens in Europe: Trends in Media Accountability and Viewer Participation by Paolo Baldi, Uwe Hasebrink